There is no more cost-effective way to promote your poker night than on Facebook. Below are a few tips on getting the most out of your Facebook marketing.
Post on your Bar's Facebook Page: Be sure ALL of the bar's weekly events are listed (poker, karaoke night, and other promotions). Ask your bar's staff - they may even make you an admin of their page.
Don't create a new "Page": Facebook pages are great for businesses and brands that use paid advertising or have big audiences. But creating a page for your game is ineffective, as Page posts are nearly 90% less likely to appear on your friend's newsfeeds. Stick to groups and post on your own timeline.
More Friends: Use your personal Facebook account to promote your poker night on your own timeline. Be sure to tag the venue in your post and add an exciting photo. Make it unique and exciting!
Post Often: You can never post too much on Facebook these days. To rise above hundreds of other posts, be sure to post often about your game. Stand out in a crowd!
Never "Ask" For Likes or Shares: On each post, be sure to include language such as "tell your friends". This encourages them to share it with others. But don't put "Share", "Like", or "Comment", as Facebook sees these as potential spam words and will reduce the reach of your posts.
Ask Questions: Questions will create more interaction on your posts (i.e. What is your favorite poker hand? or, What is your favorite drink at our bar?).
Tag, but don't tag everyone: Tag a few friends in your posts to grab their attention - but don't overdo it! If you constantly tag dozens of people in your post, Facebook will consider it spam and greatly reduce whom they serve that post to.
TD's Post: Bar owners can often get bogged down with other parts of their business. Get your TD's involved by having them start their own Facebook marketing program to help build the crowds!
Keep It Going: The most successful marketing programs are those that are ongoing. A person who may not see your poker event today may see it next week, or the next, or the next. So keep posting every week without hesitation.
Prizes And Useful Player Guides
TD's: Feel free to use the materials in this section for use in your games.
New Player Hand Rankings
Printable Gift Certificates
Social Media Graphics
TD's: Feel free to use these graphics to help promote your bars and to post weekly graphics in Facebook Groups.
Generic Facebook Graphics
WTP In-House Posters
TDs if the bar allows use these posters to promote WTP in your local bar!
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